Corporate volunteering in action: Brand Brewery’s sports day with Share
For the past three years, local marketing agency Brand Brewery has generously given their time, creativity, and energy to host one of the most eagerly anticipated events in our calendar: sports day!
Based just next door to our Clapham Junction site, the Brand Brewery team takes the lead on organising the entire event, from designing and running eight sports activity stations, to bringing refreshments and snack bags, creating bespoke certificates to present at the end-of-day awards, and ensuring every student feels like a star. Activities range from a bean bag balance to a dribbling challenge, musical statues, and of course, the ever-popular tug of war. It's a joyful, energetic day that brings our students together in a spirit of fun, connection, and celebration.
But what truly makes the day special is the people behind it. Brand Brewery’s team brings not only their creative talents, but a generous and thoughtful attitude. They’re meticulous in their planning and bring infectious enthusiasm on the day, encouraging our students, cheering them on, and creating a safe and welcoming space.
A two-way street: the power of corporate volunteering
We often talk about the benefits of corporate volunteering for charities like ours, but the impact runs both ways. When we asked the Brand Brewery team what the experience meant to them, they told us, ‘This was a first for some of our team members, and everyone had so much fun! From running the activities to supporting students as they tried new activities, it was a fantastic opportunity to connect with our local community and reinforce our commitment to inclusion and social responsibility.’
It’s not just about giving back; the Brand Brewery team spoke about how the day brought their own team closer, ‘It brought everyone together (planning the day and supporting one another throughout) and for four glorious hours we didn’t stress, fret or worry about work as we had more important things to focus on! Helping everyone enjoy the relaxed day in a very positive environment was a benefit for everyone from Brand Brewery.’
And the joy was mutual. They added, ‘Seeing the student’s enthusiasm was joyful and incredibly rewarding! We also like the fact that we now recognise a lot of the people coming in and out of the Share building as we are neighbours. We’re already looking forward to the next one!’
Why corporate volunteering matters
Brand Brewery’s involvement is a powerful example of how businesses can make a meaningful difference, not just for the communities they support, but for their own teams as well. It brings people together, promotes inclusion, and leaves a lasting impact on everyone who takes part.
We’re so grateful to the Brand Brewery team for their ongoing support and we can’t wait to welcome them back in the future!
There are many ways to get involved with Share as a corporate volunteer. We'd love to hear from companies who're keen to explore opportunities further, please get in touch by emailing volunteering@sharecommunity.org.uk.
